Site Kit is likely to be the best helper for managing your site for use with various Google services, such as tracking analytics, performance testing, and more. Managing them all at the same time can be quite complicated, which is why there is a plugin like Site Kit.

With the help of the official Google Site Kit application, you can connect all the web services you like with WordPress. If all is relevant, you’ll be able to see data from the WordPress Dashboard, such as statistics from Google Analytics.

In this guide, we’ll take a look at the Google Site Kit plugin, what it has to offer us, and how to set it up. Let’s dive into the depths of it now!

The Site Kit application allows you to connect your WordPress website to the following key Google services:

  1. Google Search Console: With the Google Search Console, you can monitor your site’s traffic, performance, and crawl status.
  2. Google Analytics: The popular Google Analytics tool provides you with a wealth of data that is valuable for marketing and optimizing your business site.
  3. Adsense: If you are interested in making money from the ads on your website, AdSense is one of the most popular platforms to use for adding ads.
  4. PageSpeed Insights: This tool allows you to test the performance of your website. It gives you information, from an overall overall score and a wide range of suggestions on how you can improve your desktop and mobile experience.
  5. Tag Manger: This service allows you to add tracking pixels and clips to your website without having to manually change the code.
  6. Optimize: Optimization allows you to perform in-depth A / B tests on your website. It integrates with Google Analytics to give you a better idea of the results.

It is important to know that the Site Kit is not a substitute for any of the services listed above. Rather, it simplifies their integration into WordPress. For example, if you haven’t yet manually added Google Analytics to your site, Site Kit can help you add tracking code to it.

As soon as your services are related to WordPress, the Site Kit gives you access to key data on your WordPress desktop. With Google Analytics, you can track overall website traffic, impressions, clicks, and goals.

You definitely don’t need a Site Kit to add these services, but it definitely makes it a lot easier for you. In most cases, you just need to click a few buttons to complete the verifications.

To fully understand the value of the Google Site Kit for WordPress users, you need to see it in action. Here are some steps on how you can set it up for your site.

To use WordPress with Google Site Kit, follow these steps:

  1. Install and activate the Google Site Kit

Installing and activating Google Site Kit works just like any other WordPress plugin. When everything is activated, this will give you a hint that you should proceed with the setup process as follows:

Click the “Start Setup” button to continue.

  1. Verify ownership of your website and connect it to the Google Search Console.

After you begin setting up the Google Site Kit, you will be prompted to sign in to your Google Account to verify ownership of your WordPress site.

You will then need to authorize a number of rights to give the Site Kit access to your site and the most important data in your Google Account. Click the “Allow” button to continue.

If you’ve previously linked the Google Search Console to your WordPress site, Google Site Kit now integrates it automatically. Otherwise, you will be asked to set it up in advance:

Click the “Add Site” button and Google will take care of everything else. You are now ready to use this plugin:

It was all for basic settings.

  1. Integrate with your preferred Google services

This application requires you to integrate the Google Search Console with WordPress, but eventually, once you’ve completed the entire set-up process, you’ll be given the option to customize the services you’re interested in adding. The Google Site Kit instantly provides you with links to integrate with AdSense, Analytics, and PageSpeed Insight:

But if you don’t have a problem waiting to set up additional services later, you can always navigate here: Site Kit >> Settings >> Connect More Services.

For each additional service, you must confirm which account you are interested in using and authorize the lists for the Site Kit. If necessary, you can also connect your site with new tools on your desktop:

It only takes a few steps and is also a much easier way to add tracking code.

  1. Monitor your desktop and reports

The Google Site Kit is capable of displaying data in a number of different ways. For now, you can just see an overview here: Site Kit >> Dashboard. For services such as the Google Search Console and Google Analytics, the Site Kit must collect data in advance for some time, if any numbers can be seen. However, we’ve already taken it a step further and integrated PageSpeed Insights to show you how the information you see is displayed to you in the control panel:

Over time, your desktop should look like this:

Alternatively, you can view the services for your services separately. Both of them have a personal tab located in the Site Kit in the sidebar. This summary data gives you a slightly more accurate account of what the control panel is doing.

You can also filter your site by specific websites, such as statistics for certain posts, or you can simply test the speed of a specific page.

In addition, you will find the Site Kit option on the WordPress toolbar. It is used at the front of your site to track the statistics of this Google Analytics:

That’s all about using Google Site Kit for WordPress.

Is using Google Site Kit worthwhile for your website?

All in all, you won’t find many different downsides to using Google Site Kit. In the worst case, this may be too powerful an app for you if you plan to use only one Google service.

However, if you are trying to reap the benefits of several, Site Kit is a great time saver for you. In addition, integration cannot be easier in any way. In this case, PageSpeed Insights only takes one click.

Another positive is that the Site Kit does not put pressure on you to use more services than you really need. If you only want to use the Google Search Console, you can do so from the control panel, which recommends that you use Google Analytics.

The Site Kit should also not slow down your load time: it does not add any content to the “front-end” side of your site (only the main bar of code that makes your service work).

However, the downside is that the Site Kit does not provide configuration options for the services you use. By navigating to Site Kit >> Settings, you can see if your plugin is working and also give you the ability to verify tracking data with Google. That’s all!

This is all to be expected, because adding so many applications at once can cause you a big headache. Although if you are a first-time user of all these tools, their meager choice may not be clear to you. To customize your steps, you must visit each service separately.

If you are interested in adding web services to your website, the Google Site Kit categorically facilitates this process. In this simple section, we gave you a brief overview of how we managed to connect all the tools we needed, in just a few minutes.

The Site Kit can be an extremely useful tool for you, especially if you use several services at the same time. However, as mentioned earlier, this tool is not a substitute for visiting your actual website from time to time. For example, if you take a look at your most important Google Analytics metrics in the WordPress Dashboard, you’ll still need the Google Analytics Dashboard to access all the information.

If you want to know where you can find more information about these services, we have several helpful resources:

  • Using the Google Analytics Interface
  • How to Build a Google Analytics SEO Dashboard
  • Configuring and using UTM parameters in the Google Analytics plugin

If you have not yet been able to achieve a satisfactory position on the results page with PageSpeed Insights, you can use the following tips to speed up your WordPress website.

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