In the article “What is SEO Optimization? How to improve your online presence? ” we will first talk about what seo is and how it works and what techniques are used for it.

SEO, or search engine optimization, is a process that helps drive organic traffic to your website, in other words, SEO means and involves making certain changes to the design and content of your website to make your website more attractive to search engines. SEO optimization is a process that is performed for the purpose of improving your company’s online presence to improve your company’s sales performance.

Here are the most common seo techniques to help you outperform your competitors on the search engine results page.

1. Writing blog posts

Unfortunately, optimizing seo and the importance of the quality content you post has long been a secondary factor for seo experts. In addition, the length of the content you write cannot be ignored.

Thorough and content-oriented articles give you better results on the search results page. Research has shown that the average length of all blog posts on a results page is 1,890 words.

Don’t expect this technique and long posts to give you magical results overnight. In addition, you need to find a balance between quality and quantity with this technique.

2. Update existing content

To get the most out of your content, read your older blog posts. Are any of the topics you wrote still relevant?

Maybe you wrote something about the best seo techniques a few years ago. But since then, Google has made big changes to its algorithms, so you also need to update your article.

Instead of writing a new and fresh article, it’s a good idea to add something new to an existing article. You may want to update the title to get the latest trends. In addition, you should edit the content text and make it more SEO-friendly.

3. Research the best keywords

Before finalizing your blog post ideas, take the time to find the best keywords to understand what people are interested in and their needs. Around these keywords, you can make changes to your content to meet the reader’s requirements.

By using the right keywords, we’ll get a higher conversion rate and a better position on the search engine results page. The best-known seo tools for keyword research are:

⦁ Google Keywords Planner

⦁ Ubersuggest

⦁ KWfinder

⦁ Moz Keyword Explorer

However, you can also use platforms like SEMRUSH and HREF to see which keywords work best for your competitors, so you can add them to your list of keywords.

All you have to do is enter the competitor’s domain in the right tool for you, and that’s it. After that, these tools will bring you all the relevant keyword combinations. You’ll also see the search volume (Volume) for the keywords you entered.

When building your keyword list, make sure you don’t use generic terms too often. Words like “bike” or “cell phone” are too vague because Google doesn’t know exactly what you’re looking for or hope to find, so you may not be able to use these keywords for SEO optimization. Therefore, more specific and longer keywords or phrases such as “where do you rent a bike” should be used.

Ideally, you should use these keywords organically in your content. You should also avoid keyword stuffing. It does more harm than good to your content.

4. Acquisition of high-quality “Backlinks”

By acquiring a large number of high-quality links, you’re more likely to significantly improve your position on search engine results pages. This is one of the most important SEO techniques that can directly affect the performance of your business website.

You can get high-quality “backlinks” with the help of both blogging and social media influencers. From time to time, even other websites may share links to your site without your knowledge.

Therefore, it is extremely important that you analyze all incoming links and refuse all spam-related links, otherwise you could severely damage the authority of your website domain. These tools are easy to use to identify these links:

⦁ Google Search Console

⦁ Moz Link Explorer

5. Focus on what your target audience is interested in

What is your target audience interested in and talking about? What platform do they use the most? How to reach them? These are some questions you should ask yourself before devising an SEO strategy.

Lastly, once you understand what your customers are interested in, you can design your SEO strategies accordingly.

Read comments on your posts to see which posts are the most popular. Quora and Google Analytics are also something you can use to get early feedback.

6. Website SEO Analysis

The best way to improve your SEO strategy is through website analysis. Take the time to identify the weaknesses in your website and what you can improve on your site. Up-to-date SEO analysis gives you an edge over your competitors.

An SEO audit gives you an overview of the current state of your website. This SEO technique may not sound very advanced and that is why many websites easily ignore it.

Page titles, descriptions, slow loading speeds and constant content updates are just some of the factors that are often overlooked in SEO. An SEO audit helps you set your goals according to what is expected of your website.

SEO tools like SEMRUSH, HREF and SPYFU can make this process a little easier for you. Just enter the URL and you’ll see reports on your site’s performance.

7. Use of internal links

Getting a user to your website is not your end goal. If you want users to spend more time reading articles on your website, the easiest way to do that is to add internal links to your articles.

Navigating your site through internal links will make the content structure of your website more organized. Along with this, older blog posts can bring more traffic to your website.

8. Post your content on social media

To increase your credibility and traffic, don’t just rely on your website. In addition, you still need to build a strong social media presence. Facebook, Twitter and Instagram are the most obvious of these. While improving your authority and search results online, you need to look even further.

You can share quality content with your target audience on more popular platforms like Quora and Medium. In doing so, this SEO technique will help improve your brand visibility and improve your sales results.

9. Use of infographics

Infographics helps to simplify even the most complex topics. With their outstanding visuals, they attract the viewers’ attention and easily convey their message.

There are no set rules that you should follow when using infographic content. You can mix infographic content with both text and video content. The best part is that you can use your infographics over and over again on your website and social media channels.

10. Optimize your content for mobile devices

To please mobile users, you need to make sure your website has a mobile-friendly design. The responsive mobile-friendly design gives users access to your website through any size screen. However, optimizing for mobile devices can also affect your ranking on a search results page.

11. Improve the loading speed of your page

When your users go to your website, how long does it take to load your webpages? This is an important question that all webmasters need to ask themselves. Too long a website’s loading speed can scare away your potential customers and generally provide a poor user experience. To improve your page load speed, you must first analyze the factors that can slow down your web pages. Are your images too large for the page? Are you using the wrong topic? Have you attached too many external media files? All of these factors can cause your page to load slowly.

For a better overview, you must first test your page speed with Google’s PageSpeed Insights tool. The following tools can help you with personalized reports.

12. Creating a good website architecture

In addition, SEO services are divided into both technical and creative activities, often classified as “On-Page”, “Off-Page” and “Technical SEO”, which are also the main types of SEO.

On-Page SEO simply includes all the activities that take place on your website, while the acronym Off-Page SEO again means all the activities that take place outside your website. In addition, we will talk about technical SEO and its benefits later.

Next, we’ll show you what the On-Page SEO process looks like step by step, and talk more about what Off-Page SEO and Technical SEO mean.


⦁ Keyword Research and Analysis

Gone are the days when keywords were the only things that mattered in SEO techniques, but that doesn’t mean they aren’t an extremely important factor in SEO today. The main difference today is that your keywords must have been thoroughly researched, carefully selected, and used extremely effectively in the content of your website.

But what exactly are “keywords”? Keywords are words or phrases that are used to search websites and everything else on the Internet with the help of search engines. You should use keywords that are relevant to your brand and niche market, that is, what your business is about and what services you offer. When researching a keyword, you should look for words and phrases that have a high search rate and as little competition as possible. You can also use keywords to optimize your website title, URL, and other On-Page SEO elements.

⦁ Page Titles

In short, the title of a web page (Page Title) is the first line or title of an ad that appears on a search engine results page through organic results or paid ads, and which you see in any open browser window.

What is the title (Page Title) in this case and where is it (marked with a red line in the picture):

<Title> Web Development and Internet Marketing About Us | Cloudnine </Title>
<URL> https://www.cloudnine.ee </URL>
<meta description> Our state-of-the-art web development and internet marketing services guarantee you the visibility of your business on the internet. </meta description>

Never exclude your keyword from the title of a webpage. Keep your website title short but descriptive to pique the interest of users. It is very important to keep the length of your title within limits and the wording of this title should also be correct. Google recently raised its title length limit to 70 characters.


When it comes to writing URLs, they should be made short, concise, and easy to read.

How can we create the perfect URL?

It has been found that shorter URLs rank better on search engine results pages than longer ones due to their better comprehensibility and user-friendliness. Use a maximum of 5 words in the URL. Also try to avoid numbers, symbols and their combination in the url.

Just like the title, the url must contain the keyword.

What is the URL in this case and where is it located (marked with a red line in the picture):

<Title> Web Development and Internet Marketing About Us | Cloudnine </Title>
<URL> https://www.cloudnine.ee </URL>
<meta description> Our state-of-the-art web development and internet marketing services guarantee you the visibility of your business on the internet. </meta description>

From service or product pages to blog posts, you should definitely separate the words in the url with a “hyphen (-)”, not an “underscore (_)”.

Wrong example:

A real example:


A meta description refers to what users can find on your website. If the meta description doesn’t play a direct role in improving a website’s position on the results page, then search engines will read the meta descriptions to identify the website’s topic and the audience that sees its value in it.

What is a meta description and where is it located (marked with a red line in the picture):

<Title> Web Development and Internet Marketing About Us | Cloudnine </Title>
<URL> https://www.cloudnine.ee </URL>
<meta description> Our state-of-the-art web development and internet marketing services guarantee you the visibility of your business on the internet. </meta description>

A well-written meta description can give you a huge advantage in search results, generating a higher CTR (click-through rate) and a higher number of conversions. If there’s a possibility that Google simply omits a pre-customized meta description from some of your webpages, we recommend adding it to each of your pages yourself.

The best way to check which pages have a meta description and which don’t is to filter your web pages through a program called Screaming Frog`s Spider. It shows each url, meta description, and length under your domain.

At one point in 2016, Google increased the meta description length limit for both computers and mobile devices. For computer users, the satisfactory length for writing a meta description is currently 200 characters, while for mobile settings it is again 165 to 175 characters.

⦁ Write Impressive Headlines, Sub-titles and Sub-headings

Your landing page and blog should contain a number of different headings and subheadings, in order of size, from h1 to h6. Of course, the most important is the main and largest headline H1, which is used only once on the website. From now on, you’ll need to add several smaller subheadings, such as h2 and h3, to the page.

Use different sub-headings, such as H2 and H3, to distinguish sections of a web page. In the future, you will see the impact it will have from both an SEO and usability perspective.

⦁ Focus on the content of your website (Focus on content)

The content of the website is vital in SEO, because it helps you reach your target audience. You can’t get over or around the fact that everything you post must provide your visitors with valuable or interesting information.

To understand this, you should put yourself in the user’s shoes. It is only natural that you also visit pages where you can read something interesting or gain useful knowledge.

Suppose you have a company that specializes in Internet marketing and you want to increase your visibility on the Internet, then SEO optimization means constantly adding different blog posts about Internet marketing and everything in that field. In the future, when someone searches the Internet for a keyword or phrase, they’ll see your blog on the search results page, where they can access to read information of interest to them.

This will in turn increase traffic to your website.

Important content that should be added to websites comes in many forms: videos, blog posts, infographics, social media posts, and so on.

Here you can read more about how you can more precisely find the right keywords around which to build your website content for SEO.


Off-Page SEO optimization involves external optimization techniques that are used outside of your website rather than on top of the website. The main method used for off-page SEO is to create links, as links from external websites to your website tell your search engines that your website has value, is high quality and increases your authority.

There are many different tactics for building backlinks, but some of the best known are “guest blogging,” “creating infographics,” and mentioning influential people in your content.


  • Use of Responsive Web Design

Have you asked yourself, “What is responsive design? (What is responsive design) ”. Responsive design is an approach where a designer creates a website that fits or resizes depending on the type of device it displays, be it an oversized computer monitor, a laptop, or a small screen device such as a tablet and smartphone.

⦁ Submit “XML SITEMAP” File to Search Engines (Submit XML Sitemap)

You’ve heard of it.

You know it’s important.

But what exactly is a “sitemap” and why do you need it?

It’s actually very simple. You can even make it work in WordPress itself.

This post tells you everything you need to know.

In fact, there are several different types of sitemaps. But we focus on what’s most important for SEO – the XML Sitemap.

In other words, an XML Sitemap is simply a list of the web pages that make up your website.

What is a Sitemap for:

All in all, a “Sitemap XML File” is important to you so that you can submit your website to various search engines to index your web pages.

Website indexing is necessary for Google to find your websites on the Internet and to take the necessary steps to improve the position of your websites on search engine results pages over time.

This in turn means increasing traffic to your website that did not occur during the period when your websites were not indexed, and therefore Google did not detect your site on the Internet.

⦁ Fix problems with duplicates

Duplicate content can be confusing for users, but there are also situations where someone can manipulate websites to increase traffic to their website.

As a result, duplicates are not acceptable to search engines, and Google and Bing encourage webmasters to address content issues.

You can fix duplicate issues:

⦁ Preventing your content management system (CMS) from posting the same content multiple times, such as blog posts.

⦁ Using a canonical link element to tell search engines where the main version of your content is located.

Speed up your website

Search engines prefer fast-loading websites: website speed is considered an important element in helping your site improve its position on search engine results pages.

There are several ways to improve the speed of your website:

⦁ Use a fast web hosting environment (use fast hosting).

⦁ Use a fast DNS aka domain name system provider.

⦁ Keep the use of codes and plug-ins to a minimum (keep the use of scripts and plugins to a minimum).

⦁ Use only one CSS stylesheet instead of multiple CSS stylesheets.

⦁ Make sure your image files are as small as possible.

⦁ Compile your web pages, which can be done with the GZIP tool.

⦁ Minimize the code of your website – remove all unnecessary spaces, line breaks, HTML, CSS and Javascript.


This may mean a cursory update of your website or a complete overhaul of your website. Many large business leaders are skeptical about changing the content of their website, but even with all this in mind, optimizing the seo of your site is never a bad idea.

As your business grows, further development of your website is also necessary. Interesting, optimized content helps attract the interest of your customers and increase traffic to your website, thereby improving the position of your websites on search engine results pages. Specifically, content refers to blog posts, article pages, infographics, and other factors that would appeal to your potential customers.

After all, these marketing techniques are designed to achieve your business goals. These techniques can help you build better relationships with your target audience, improve the user experience, direct more people to your website, gain an edge over your competitors, and increase conversions, which means better sales, more loyal customers, and more growth for your business.

As you can see, internet marketing is a complex, time consuming undertaking that involves many different techniques, tactics and best practices. Nevertheless, digital marketing is very important for any business that wants to be visible on the Internet. That means your efforts are worth it!

Internet marketing, or digital marketing, helps businesses achieve a number of goals, including those related to brand awareness, website traffic, conversions, user experience, and more. This is also why it is so important for internet marketers to understand what internet marketing is, how it helps to achieve their goals, and what the best practices are for it. By now, you should have an answer to the question of how to improve your online presence.


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