This guide has everything you need to optimize video seo.

This means you’re in the right place if you’re interested in improving your position on Google and YouTube.

The whole website seo still comes down to science. But what about video SEO? It means and is something else.

You’ve spent all your time on video strategies, content creation, and customization, but it still doesn’t move up your page rankings. So what’s the matter?

It is absolutely true that video SEO is not something like conventional and everyday SEO. Video SEO has changed a lot over the years, so I felt I should share some tips with you.

What is Video SEO?

Now is the time to answer this simple question – so what is SEO?

SEO is a practice that increases the amount and quality of traffic through organic search engine results. To improve your website’s position in the search engine Google, strategically optimizing your content is critical. To do this, you should consider certain factors such as the length of the content, the readability, and the quality of the links on your site. The goal is to ensure that search engine crawlers can index, understand, and index your content to match relevant search queries. Ideally, a good SEO strategy will help you find your content at the top of the front page with the help of search engines, thus allowing people to discover your website and increase the amount of inbound traffic.

But when it comes to the question of what video SEO is all about – then the same basic rules apply. Videos are content forms (and the most popular ones) that should be handled with the same care as a product page or blog post.

Video SEO means nothing more than optimizing your videos for keywords that are important to you for indexing and ranking.

Although with video SEO you may run into a small problem – robots are not able to watch videos. They only see meta descriptions, titles and tags. This means that they are not able to index video content.

But don’t panic! If robots aren’t able to see the videos you’ve added in the traditional way, the good news is that there’s another way for search engines to see your videos.

There are a number of different optimization strategies to give your video better results, which this article also discusses.

How has video SEO changed over time?

In recent years, video marketing has become increasingly popular for businesses. The moment marketers found the opportunity to use DSLR cameras, it became much easier for them to create videos and upload them to the Internet, with the help of YouTube.

Today, we can’t move around the internet without keeping an eye on a video, or deal with a smartphone that can’t capture high-quality videos.

Improving the position of your video on the results page plays a big role in the authority of your website, when it is targeted to the video, and how it is ranked for queries related to the video.

What are some ways to optimize your video search?

⦁ Choose the right video hosting platform

When choosing your hosting platform, you need to consider for what purposes you want to improve the results and goals of your videos. You are interested in improving traffic to your site or improving sales results. Or is your goal instead of overall brand awareness?

If you’re less concerned with driving traffic to your site, but more focused on brand awareness, YouTube and Vimeo may be the best choices for you. In addition, on platforms with this kind of nature, the thing is that once your video is indexed, most of the traffic goes to them rather than to your own website.

If your goal is to drive on-site traffic to conversions, it’s not a bad idea to use alternative hosting platforms that offer and support this feature. A good example is Wistia, which automatically enters SEO metadata (JSON-LD) for indexing to your liking.

However, this does not apply to all accommodation options and it is therefore important to carry out research to find your own options. Many platforms use Schema markup instead, which does not work as efficiently as JSON-LD. Others may require you to create a “video sitemap” instead, which is not the easiest task.

⦁ Enter video subtitles

As you browse your Facebook stream, you’ll probably see a number of videos with subtitles next to the video, so you can watch it without disturbing your companions. Text that matches your video is known as subtitles. Subtitles not only make your videos visible to a larger audience, they also make your videos more engaging with search engine robots because there is a lot of facilitating text on the page.

In addition, we encourage you to pay more attention to larger format videos, because in these cases, subtitles will have an even greater impact on the SEO of your video.

⦁ Make sure your thumbnail is engaging

A video thumbnail is something that searchers see when your video is indexed, so it also plays an important role when you click on it. You want to think of your thumbnail the same way you think of the cover of your book or the home page of your website. It must be prominent, relevant and inclusive.

Videos with custom thumbnails are known to achieve a 30% higher presentation rate. As you can see below, it contains high quality and engaging content.

The thumbnail of your video is more important than its title because it determines whether people click on it or not.

Make sure it’s relevant to you. We’ve typed “how to play piano” into the search below. It is clear that the second item on the list wins the thumbnail competition because it is about a person doing something I am looking for. The other two show that these people are doing something else.

⦁ Pay attention to the video title and description

As with posts, titles and meta descriptions play an important role in improving the position of videos. Take the time to create an impressive title and description. Be sure to do a keyword research to make sure you’re still targeting the right keywords to get people to search for something.

Here are also tips on how to write great headlines for better ideas.

⦁ Make sure the rest of the page is relevant to the video and optimized for SEO

You can’t rely solely on video optimization to get ranked in the SERPs. It is still the same, or more importantly, that your page itself is optimized for SEO, because without it, search engines will not be able to index it.

If your page doesn’t improve your position on the results page, it means your site is terrible in the simplest way!

While organizing your website’s organic ranking can be tricky, creating quality content ensures that the right SEO technical components are placed in the required rankings.

The second part, however, is that the video you insert must be relevant to the page where you plan to place it. You should ask yourself: is the topic of your page related to this video in any way?

⦁ Add a video that should position itself first on your page at some point

Google generally only indexes one video per page. If you add several different videos to your page, make sure that video emerges first.

Search engines usually stop filtering when they reach the first video. In addition, adding multiple videos to a single page isn’t the best idea if you’re interested in optimizing for a specific and specific video. If the page focuses on this video, it will ensure that it gets earned backlinks, which will take us to the next chapter.

⦁ Focus the video on the page

From time to time, we’ve seen websites where the video is hidden under multiple layers, so users have to scroll and scroll until they finally land on some video. This in turn results in a low play rate because people are not interested in the large amount of time spent searching for videos. At the same time, crawling robots are not likely to reach hidden videos.

To get the most out of your robots, you need to focus on the page first.

⦁ Avoid placing the same video in multiple places

If you’ve ever played squash, you know that’s basically what you do when you add the same videos to multiple pages. It is important that you avoid this, because there is no reason to compete with yourself.

If your page and video are of some importance to each other, and you hope to ensure that the page and video achieve the best possible ranking on the results page, then there’s no point in adding your videos anywhere else on your public website.

⦁ Don’t rely too much on SEO to promote your video

Lastly, it is extremely important to remember that SEO is not reliable. Google is constantly changing its algorithms, videos are evolving at lightning speed, and relying on search engines to rank videos is not a consistent strategy.

SEO is hard to control and it’s constantly changing, so if you really want to get more clicks on your video, investing in paid video advertising is the best strategic path.

There are many different platforms on the Internet where you can submit paid ads – Facebook, Twitter and Instagram. You can also try non-paid strategies, such as videos promoted by your partners.

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