Believe it or not, graphic design is already associated with paintings found in ancient Egyptian hieroglyphs and also in reliefs from the Greco-Roman period.

This type of design is a tool for creating visual content to convey messages. By applying visual hierarchy and page layout techniques, graphic designers use typography and images to meet specific user needs and focus on the logic of displaying elements of interactive design to enhance the user experience.

It uses visual compositions to solve problems and interacts with ideas through text, images, colors and shapes. There are many ways to do this, and that is why there are many types of graphic design that are used for different purposes.

Many designers focus on only one specific type, while others focus on a collection of several different ones. But because this industry is constantly changing, designers need to be adaptable to be able to change their profession over the course of their careers.

Now, first and foremost, let’s take a look at the most popular career options in the world of graphic design:

  • Graphic designer

The task of a graphic designer is to develop graphic designs and designs for product illustrations, company logos and websites.

  • Creative leader

Creative leaders work to define the creative vision of a project. They ensure that their entire team has a firm eye through the various stages, whether video games, films, advertising campaigns or branding.

  • User experience designer

User experience designers work to make products, processes and services more user-friendly for users. They need to think about how users would use the products on offer.

  • User interface designer

User interface design is often considered a subset of UX design because it has similar general objectives. User interface designers focus primarily on product design.

  • Product developer

The main tasks of product developers are: creating and managing products. Their responsibilities vary widely, but in general their responsibilities include conducting industrial research, creating illustrations, introducing products to the employer and participating in the development process.

  • Artistic director

The artistic director is responsible for the visual style and the content of magazines, newspapers and television.

  • Marketing Specialist

A marketing specialist collects and analyzes data on targeted customers, initiates marketing campaigns, measures the effectiveness of advertising, and creates strategies to promote a business.

  • Multimedia artist or animator

A multimedia artist designs complex graphics and animations using a variety of software.

Whether you’re an inspirational designer or an online business owner looking for design services for your site, understanding the following types of graphic design will help you get the right skills to land in the right job for you.


Graphic Design for Visual Identity

Brand identity is how an organization conveys its personality, tone and nature, as well as memories, emotions and experiences. The graphic design of a visual identity is exactly that: the visual elements of a brand identity that act as the face of a brand to convey those intangible qualities through images, shapes, and colors.

Designers specializing in graphic design for visual identity work with brand stakeholders to create logos, typography, and different color schemes that represent the personality of the brand. In addition to traditional business cards and corporate stationaries, designers often develop a collection of visual brand guides that describe best practices and provide examples of visual branding that is implemented in a variety of media. These guidelines will help ensure brand consistency in future applications.

Visual identity design is one of the most common types of design. Graphic designers of visual identity must have a general knowledge of all types of graphic design in order to create design elements that are suitable for all visual media. They also need excellent communication, conceptual and creative skills and a passion for researching industries, organizations, trends and competitors.

Marketing and Advertising Graphic Design

When most people think of graphic design, they imagine that the designs are designed for marketing and advertising.

Companies depend on successful marketing measures in the decision-making process of their target group. Great marketing engages people according to their desires, needs, awareness, and satisfaction with a product, service, or brand. Because people always find visual content more compelling, graphic design helps organizations advertise and communicate more effectively.

Marketing designers work with business owners, directors, managers, or marketing professionals to create assets for marketing strategies. They can work alone or as part of an in-house or creative team. Designers are able to specialize in a specific type of media, such as magazine ads. Although traditionally print-centric, this type of design has expanded to include more digital assets, especially for content marketing and digital advertising.

Examples of Marketing Graphic Design

  • Postcards and flyers
  • Magazine and newspaper ads
  • Posters, banners and billboards
  • Infographers
  • Brochures (printed and digital)
  • Stickers affixed to vehicles
  • Trade fair displays
  • Email marketing templates
  • PowerPoint presentations
  • Menus
  • Social media ads, banners and graphics
  • Ad targeting
  • Images for websites and blogs

Marketing designers need excellent excellent communication and problem solving skills. In addition to mastering several graphic design, layout, and presentation applications, they must also be proficient in the production of print and web environments. Entry-level positions in this field are a great opportunity for new designers to learn processes and gain valuable skills and experience.

User Interface Graphic Design

The user interface (UI) communicates with the device or application. UI design is an interface design process that makes them easy to use to provide a user-friendly experience.

The user interface includes everything the user can connect to – the screen, keyboard, and mouse – but in the context of graphical design, user interface design focuses on the user’s visual experience and the design of graphical elements (such as buttons, menus, micro-actions, and more). The task of the user interface is to balance attractiveness and technical functionality.

UI designers specialize in computer applications, mobile applications, web applications, and even video games. They work closely with UX (user experience designers) to determine how an application should work.

Examples of User Interface Graphic Designs

  • Website design
  • Template design
  • Gaming interfaces
  • Application designs

User interface designers need to be team players backed by serious graphic design skills and an excellent understanding of UI / UX principles, responsive design, and web development. In addition to graphics applications, they need knowledge of programming languages such as HTML, CSS and Javascript.

Graphic Design

Publications are large-scale written works that communicate with the public through public distribution. Publication design is the most common type of design – books, newspapers, magazines and catalogs. Although there has been a major upswing in the digital publishing and advertising landscape recently.

Graphic designers who specialize in publications work with editors and publishers to create layouts with carefully selected typography and accompanying artwork that includes photography, graphics, and illustrations. Designers can work as freelancers, as well as as members of creative agencies or in-house as part of a publishing house.

Examples of Graphic Design Publications

  • Books
  • Newspapers
  • Magazines
  • Newsletters
  • Directories

Designers must have excellent communication, layout and organization skills. In addition to knowledge of graphic design, they must understand color management, printing, and digital publishing.

Packaging Graphic Design

Most products require some form of packaging to protect them and prepare them for later storage, distribution and sale. However, packaging design can also communicate directly with consumers, making it an extremely valuable marketing tool. Packaging designers create concepts and create different files ready to print on the product. This requires expert knowledge of printing processes and a thorough understanding of production. Because packaging design involves so many disciplines, it is not uncommon for designers to create other benefits for a product, such as photography or illustrations.

Packaging designers can specialize in any particular type of packaging. Their work requires not only strong professional knowledge in the field of printing and industrial design, but also top-level conceptual and problem-solving skills. They need to be flexible to meet the demands of customers, marketers and manufacturers and keep abreast of current trends.

Motion Graphic Design

Simply put, it’s graphics in motion. This may include animations, sound, typography, images, videos, and other effects used on the web, television, and movies.

“Motion Graphic Designer” is a relatively recent profession in the world of designers. Developments in technology formally reserved for television and film have reduced production time and costs, making the art form more accessible and affordable.

Examples of Motion Graphic Design

  • Sequence of headings and endpoints
  • Advertisements
  • Animated logos
  • Commercials
  • Presentations
  • Promotional videos
  • Instructional videos
  • Websites
  • Apps
  • Video games

Film graphic designers start by developing plot schemes and then implement their ideas through animation, video and traditional art. Depending on the industry, strong professional knowledge of marketing, coding and 3D modeling can offer certain advantages.

Graphic design of the environment

Environmental graphic design visually connects people to places to enhance their overall experience, making spaces more memorable, interesting, informative, or easier to navigate.

Environmental graphic design is a practice that combines graphic, architectural, interior, landscape and industrial design. Designers work with people from any of these areas to design and implement these designs. Therefore, designers usually have education and experience in both graphic design and architecture.

Traditionally, the graphic design of the environment has produced static prints, but the popularity of digital interactive displays continues to grow to create a more engaging experience.

Examples of Environmental Graphic Design

  • Signs
  • Wall paintings
  • Museum exhibitions
  • Public transport navigation
  • Retail store interiors
  • Event and conference facilities

Art and Illustration for Graphic Design

Graphics and illustrations are often considered the same as graphic design, but they are all very different. Designers create compositions for communication and problem solving, while graphic artists and illustrators create original works of art. Their art takes many different forms, from fine art to decoration to storytelling with illustrations.

Although graphics and illustration are not technically types of graphic design, in the context of graphic design, so much is created for commercial purposes that you cannot talk about one without the other.

Examples of Graphic Design Art and Illustration

  • T-shirt design
  • Graphic patterns for textiles
  • Moving graphics
  • Graphic novels
  • Video games
  • Websites
  • Comics
  • Book covers
  • Picture books
  • Infographers
  • Technical illustrations

Graphic artists use any combination of media and techniques to create their work when collaborating with writers, editors, directors, marketers, and art directors of all types of graphic design. They often have a foundation in fine arts, animation or architecture. Overlapping skills and applications make it possible to find graphic designers who would also work as graphic designers and illustrators.

Use Appropriate Graphic Design Types For Your Work

Graphic design is such a diverse field that your imagination can take it almost anywhere. You have the opportunity to apply your knowledge of graphic design in any creative project, using all kinds of technologies.

If you are looking for someone suitable for graphic design projects, then knowing the different types of graphic design will help you identify the necessary expert in the field.


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